Hi, I’m Steffi Neth
Founder of Steffi Neth Studio - a consultancy where brand essence meets soul strategy. With two decades of experience in brand development, creative direction, and marketing strategy, I support beauty, wellness, and lifestyle brands in bringing their visions to life with clarity, creativity, and purpose.
My work is rooted in the belief that powerful branding is both strategic and deeply intuitive. I help you uncover the soul of your brand and express it through storytelling, design, and marketing that truly resonate. I’ve had the privilege of guiding brands across Europe and the U.S., always with a focus on alignment, authenticity, and emotional connection.
Originally from Germany, I now reside in California with my husband and our two sons. My life and business are deeply inspired by creativity, soulful leadership, and the joy of helping others shine.
Leading marketing for global lifestyle brands, I’ve developed a sixth sense for translating brand essence into magnetic storytelling and soulful strategy. From high-growth startups to entering new markets, I’ve helped brands rise with purpose, presence, and power.
My approach is equal parts intuitive and strategic: grounded in marketing science and elevated by creative clarity. Whether you're building a brand from the ground up or refining an existing identity, I’m here to help you lead with meaning and market with magic.
What You Can Expect Working With Me
Strategic Depth
I bring 15+ years of executive marketing experience to every engagement. I’ve developed launch-to-growth strategies, scaled teams, and successfully guided brands through U.S. market, rebrands, and cultural moments.
Soul-Aligned Brand Positioning
I help you clarify who you are, what you stand for, and how you express it—visually, verbally, and energetically. This isn’t just branding, it’s identity elevation.
Creative Vision Meets Execution
As a seasoned creative director, I translate strategy into stunning, cohesive brand storytelling across campaigns, content, packaging, and visuals. Think of me as both your brand architect and your aesthetic compass.
Holistic Marketing Intelligence
From social strategy to paid media and omni-channel planning, I build integrated marketing ecosystems that support growth, without losing the soul of your brand.
Intuitive Guidance + Partnership
Clients often say I “just get it.” I lead with intuition and empathy, which means I not only see what your brand could be, I help you step into it with confidence.